In the previous blogpost we discussed how to develop a release strategy and how to work towards creating a community context for your release in the process. Engaging your audience in this phase of your release will optimise your initial reach. It will also minimise your costs as you will not have to pay an overpriced agency or give away your rights!
It is our main goal here at Banders to facilitate that. The best way we know how to do that is by utilising our go-to-market roadmap builder which you can get started on for free right here.
So - when is the best time to start building this roadmap? All you need is some music that is ready to be shared and listened to, a solid idea of how to describe your music and yourself as a band/artist, and lastly, the visual look you think would match your music best.
The roadmap building process consist a handful simple steps. Each step gives you the control and opportunity to plan and execute a release strategy that would be most effective for your music in terms of optimising reach and engagement while minimising cost.
The first step is to ‘Get Started’ via our website. You will begin by describing your music in terms of style, similar artists and why you created it.
The second step focuses on the specific tracks you want to release. We optimise the roadmap based on the strengths of your lead tracks.
The third step is when you invite in your fans or potential audience and start outlining the roadmap with them, in terms of the visual content you want created, chosen from specific categories that you and they can effectively share with your music on social media. The categories are pre-defined by us at the moment and includes e.g., packshot animations, lyrics videos, track pitches, reviews, alternative artwork etc.
The fourth step lets you outline the specifics of your visual criteria. You might have a fully developed mood board you would like to share with us and the fans you have included in the process. This is also where you let us know specific do’s and dont’s in the visual development.
Finally, you will now be able to see a visual and interactive presentation of your go-to-market roadmap that shows how your music can make its way to the largest group of your potential fans most cost-effectively via your current fans and their network.
So far, bands report having a great learning experience going through this intuitive process of putting together a release strategy. Looking at the final roadmap furthers the discussion of what is possible to achieve. At this moment you can build this roadmap for free! You only pay if you want us to help you execute it.
Please get in touch to discuss what Banders can do for you!
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