Sign over your creative rights to a label or upload online and hope for the best?
The established music industry regime does not leave artists with many choices. We believe the traditional music industry can be circumvented by facilitating a marketplace embedded in a simple interactive go-to-market strategy. We want to bring steering to the bands and their fans.
Banders is introducing a model for bands and fans that creates additional value in the process of releasing a digital music file, by facilitating fan-artist relationships at an earlier stage in the value chain. Which, helps both sides to employ their passion for music.
Artists need innovative campaigns to build a clear story around themselves, by exploiting the online channels effectively. A story, potential fans can and will buy into. As, top 1% artists are taking home more than 77% of all artist income, the independent industry continue to earn smaller margins on a growing number of artists. Thus, they are left leading standardized marketing campaigns, losing the innovative impact.
Many artists never reach the level where they are eligible for administrative support through 'professional' labels. Which means, we have bands doing everything themselves. it takes an intensive amount of time and effort – time not spent making music – for artists to build their online story effectively the DIY way.
That's why Banders wants to start 'Doing-It Ourselves'.
Our goal is to get the fans behind the music from day one. By engaging fans in marketing process we provide the community context a new music release needs.
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